MAD MAX : FURY ROAD Dusty Car Wash

Canadians were invited to celebrate the epic theatrical release of Mad Max: Fury Road by experiencing the world's first Dusty Car Wash. Set inside a post-apocalyptic backdrop, fans received jaw-dropping custom car art and thousands of dollars in pre-paid gas cards from authentic War Boys!

Agency: Lowe Roche Toronto

Client: Warner Bros. Canada
 

Production House: Zink

VFX Creative Director: Raj Dias

Producer: Natasha Daly

Lead VFX Artist: March De Laurentiis

Executive Creative Director: Mark Mason

Executive Creative Director: Jane Murray

Copywriter: Kelly Finnamore

Art Director: Matt Camara

Designer: Ben Coles

Co-President: Jeff Dack

Co-President: Marie-Lise Campeau

Agency Producer: Beth MacKinnon

Producer: Jonny Pottins

Director: Jonny Pottins

Director: Jon Simonassi

Production Art Director: Nick Haraszty

Editor: Jon Simonassi

Artist: Zachary Melo

Artist: Elysse Melo